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The Minority Business Network Directory

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About:

My name is Maria Jossey and I would like to introduce you to The Minority Business Network Directory (MBND). Minority Business Network Directory is a one-stop-shopping platform for Minority Businesses and Consumers to find one another.

MBND was created to fill the need for an online directory specifically catering to minority businesses and their needs. While there are lots of individual minority businesses on the internet, there is not one centralized place to purchase goods and services from a variety of minority-owned businesses. MBND supports this niche market by providing people the opportunity to support minority businesses by shopping in one place to find products and services that are minority-owned. Customers shopping on MBND will be looking for businesses with people who look like them and shopping specifically for items produced and sold by minority business owners. The MBND customer is your everyday individual who is making a conscious choice to purchase products from a minority-owned business. Our customer is culturally aware and civic-minded and wants to put their money where their mouth is by supporting minority businesses. They understand that by purchasing from a minority business, they are supporting communities, helping create generational wealth, and helping to feed a family.

Minority Businesses, as defined for our purposes, shall include Women, African Americans, Hispanics/Latinos, American Indian and Alaska Natives, Indigenous People & First Nation, Asians, and Native Hawaiians, and other Pacific Islanders, the LBQGT community, and veterans. Please note that we will not be excluding any minority groups not here mentioned. The Minority Business Network Directory is user-friendly and it is searchable by Business Name, Business Community, or Business Type. Our searchable communities include Women, African Americans, Hispanics/Latinos, American Indian and Alaska Natives, Indigenous People & First Nation, Asians, Native Hawaiians and other Pacific Islanders, the LBQGT community, and veterans. Our searchable Business Types are Business Products or Business Services. A business may list its business under both types. Businesses are also searchable under the Business Resources or Partnership Community. Businesses in these two communities do not have to fit the minority classification. These businesses provide resources and tools to help businesses grow and/or provide discounted services to our MNBD Members.

Businesses may choose from three levels of Membership. The Membership benefits and pricing are as follows:

Basic Membership – $99 Annually A Basic Membership includes a listing in one category, a website link, and 3rd ranking in search results.

Gold Membership – $175 Annually A Gold Membership includes a listing in up to 3 categories, a business listing with a website link (helps your SEO), Links to Social Media, Photo/Audio/Video postings, access to company discounts and partner services, and 2nd ranking in Search Results.

Platinum Premium Lifetime Membership – $350 1 Time Fee A Premium Platinum Lifetime Membership includes listings in unlimited categories, a website link (helps your SEO), Social Media Links, Job listings, Coupons, Blog and article postings, Photo/Audio/Video postings, Events Listings, Real Estate Listings, Classified Ads, Email Contact Form, First ranking in Search Results, access to company discounts and partner services, and 1 Free Monthly post on MBND’s Facebook and Instagram.

CUSTOMERS

The target audience for Minority Business Network is three-fold and broken down into three categories:

· Minority-Owned Business Products · Minority-Owned Business Services · Customer/Consumer

Target Business MBND’s target business base will be minority-owned businesses that sell products or services, which company size falls into the small to mid-sized business range. For our purposes, we will use the Small Business Administration’s definition which states, “A small business will be defined as an independently owned and operated company that is limited in size and has revenues up to $7 million or 500 employees, depending on the industry.” A mid-sized business would be defined as, “a company with average annual revenue between $10 million and $1 billion. Our customer base will be selling products, services, or both. Since our market is for minority-owned businesses, we expect many products sold may be marketed specifically to a particular culture or culture (i.e., African, Mexican, Asian, Indian, LGBTQ, etc.).

Our targeted business Communities shall include Women, African Americans, Hispanics/Latinos, American Indian and Alaska Natives, Indigenous People & First Nation, Asians, Native Hawaiian and other Pacific Islanders, the LBQGT community, and Veterans. Please note that we will not be excluding any minorities not mentioned here.

Minority Business Ownership means that the business is at least 51% owned by such individuals or, in the case of publicly owned business, at least 51% of the stock is owned by one or more such individuals i.e., the management and daily operations are controlled by those minority group members (as defined by the Small Business Administration).

Target Customer/Consumer

Our second target is individuals and businesses wishing to shop from minority-owned businesses. Minority groups in the USA make up approximately 40% of the population and have a purchasing power of 15 Trillion dollars. Consumers shopping on MBND will look specifically for items produced and sold by minority business owners. Our customer is your everyday individual who is making a conscious choice to purchase products from a minority-owned business. Our customer is culturally aware and civic-minded and wants to put their money where their mouth is by supporting minority businesses. They understand that by purchasing from a minority business, they are financially helping to support that business owner and their community.

Our target will be Millennials and the GenX group, which make up the biggest group of digital buyers making purchases online (ages 18-55). A recent Statistic.com Report gave a statistic breakdown of Millennials being 84.4% of all digital buyers (born between 1981-1996), GenX being 77.5% of all digital buyers (born between 1965-1980), and Baby Boomers being only 5.9% of digital buyers (born 1946-1964). Join the Minority Business Network Directory and help celebrate diversity, help empower communities, help feed a family, and change lives one shop at a time.

www.mbn-directory.com

"Celebrating diversity, empowering communities, and changing lives one shop at a time."

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